Art That Transforms Spaces
Locally rooted, globally connected
At Hilvana, we integrate contemporary art into high-end architectural, residential and commercial projects across Riviera Nayarit, Mexico City, Madrid and other exceptional locations around the world.
We do not decorate. We curate each space so it tells a story. Working closely with architects, interior designers and developers, we select, commission and install artworks that amplify the identity of every project.
We oversee the entire process, from artist research and acquisition to logistics, installation and documentation. Every proposal is tailored so each artwork enters into dialogue with its surroundings.
Tailored Curation
What We Do & Who We Work With
We understand art as a strategic tool to strengthen a project’s identity, enrich its visual and symbolic experience and enhance its long-term value. More than selecting artworks, we design cultural experiences:
- Ad hoc selection: carefully sourced existing artworks chosen for each project.
- Site-specific commissions: unique works developed in collaboration with artists, responding directly to the architecture and the project’s vision.
Every proposal responds to its context, integrating contemporary art naturally while transforming each space into a memorable experience.
We Collaborate With
- Architecture practices
- Interior designers
- Real estate developers
- Private homeowners and boutique developments
- Hotels and commercial spaces
- Collectors
Our Services
- Artwork selection: painting, sculpture, photography, installation, murals, works on paper and more.
- Site-specific commissions: artworks conceived specifically for each project.
- Flexible collaboration: from early design stages to completed or inhabited spaces.
- Comprehensive management: acquisition, production, transport, installation and documentation.
- Advisory & conservation: certification, maintenance and long-term artist relationships.
Process
Our Step-by-Step Approach
Active Listening
Every conversation is both a starting point and a compass. We carefully understand the character of the space together with the client’s vision, priorities and aspirations in order to define the project’s cultural direction.
Tailored Proposal
We develop a bespoke curatorial proposal aligned with the architecture and the client’s ambitions. Depending on the project, this may include existing artworks, new commissions or a combination of both.
Comprehensive Coordination
We oversee every stage with precision, from artist liaison, commissioning and acquisitions to logistics, installation, documentation and technical coordination, ensuring consistency throughout the entire process.
Stewardship & Continuity
Our involvement continues beyond installation through certification, maintenance, documentation and long-term advisory, preserving the integrity and value of every artwork over time.
“We accompany every stage with meticulous attention, curatorial sensitivity and flawless execution.”
Why Hilvana
What Sets Us Apart
We Don’t Decorate. We Curate With Purpose.
Led by curators with experience across museums, galleries, international cultural organisations and private collections, we translate complex ideas into coherent and enduring cultural proposals. Art is never an accessory. It becomes an essential layer of the architecture.
Elegance Without Artifice
We advocate for a contemporary, ethical and understated approach. Rather than relying on clichés, we connect local artistic ecosystems with an international perspective, creating projects that feel culturally grounded and globally relevant.
A Living Network, Not a Catalogue
We work with a flexible network of local and international artists, artisans and cultural practitioners. Each proposal is developed specifically for its context, enriching both the architecture and the narrative of every space.
Public Program
Riviera Nayarit
Hilvana develops a public programme of exhibitions, residencies and cultural gatherings across Riviera Nayarit to work closely with the territory, support artists rooted in the region and expand the dialogue between local practices and international perspectives.
PULSO, by Mariana Corvacho
PULSO, by Mariana Corvacho, an artist based in San Pancho, forms part of Hilvana‘s public programme in Riviera Nayarit.
Curated by Guillermo Moreno Mirallas, PULSO approaches painting as a physical act. Rhythm, gesture and colour emerge from the body’s relationship with the surrounding landscape, where jungle and ocean become an essential part of the artist’s visual language.
Team
Who We Are
Guillermo Moreno Mirallas
Curatorial and Strategic Director
Spanish curator and advisor with over fifteen years of international experience at the intersection of contemporary art, design and cultural strategy. He holds an MFA in Curating Contemporary Art from Goldsmiths, University of London, graduating with Distinction.
He has held leadership positions across the cultural and artistic programmes of Apple and Meta, as well as at Goldsmiths Centre for Contemporary Art (London), OMR Gallery and LagoAlgo (Mexico City). He is the founder of Linked Spheres, a curatorial platform supported by Arts Council England and the Institute of Culture of Barcelona, and of Hilvana, a curatorial consultancy dedicated to integrating contemporary art as a cultural, symbolic and experiential asset within architectural, residential and hospitality projects.
He lives and works between London, Madrid, San Pancho (Nayarit) and Mexico City. His practice integrates curating, strategic advisory and cultural leadership to develop projects where contemporary art strengthens architectural identity, creates lasting cultural value and fosters a deeper relationship between people and the places they inhabit.
Piro Sánchez-Ocaña Núñez
Associate Director, Europe
Visual artist and cultural advisor with an international career spanning painting, installation and public art. He holds a degree in Design from Complutense University of Madrid, and his work has been exhibited at institutions and galleries including The Hyundai Museum (Seoul), Taglialatella Gallery (Toronto), Affenfaust Gallery (Hamburg), CaixaForum (Madrid) and Adda Gallery (Ibiza).
In 2018, he was recognised by Forbes in its 30 Under 30 list for his contribution to contemporary Spanish art and has collaborated with brands including BMW, Nike and Natura Bissé.
As Associate Director for Europe at Hilvana, he brings the perspective of a practising artist to the development of curatorial strategies for architectural, residential and hospitality projects, helping integrate contemporary art as a cultural, symbolic and experiential asset.
Contact & Proposal
“Art is not added. It is placed.”
Hilvana exists so that every space speaks, the visible carries meaning and culture becomes part of the architecture.
Interested in learning more or exploring a collaboration?
Discover our vision in the Hilvana Proposal and get in touch to explore how we might work together.